Another in a series of analyses on my art. This post marks my 1st in analyzing a commercial artwork. Commercial art is, of course, purposed to advertise a company or individual. I was asked (commissioned) to create this piece (there is a big SAMPLE stamped across it as it is a commercial file and also belongs to a client, now).
Feel free to comment with questions you may still have.
LEGASC logo, Graphic design/art, 2011.
What: This, as you can clearly see, is a logo. Another neat term would be “branding”. Logo and branding basically are the same thing. This logo is focused on females. If it was about dudes, there would be more blues or greens, the brown might be okay and NO pink. Unless it was a logo about males who are confident wearing pink. Don’t hate.
Why: I created this logo per request of a fellow college alumnus and fellow art student (Claflin University in SC, to be specific) whom founded a non-profit mentoring program for young women and girls. Young women and girls whom did not grow up with proper female guidance and support (like a mother or grandmother and so forth). A very positive organization, indeed! This was a great opportunity for me to: contribute to a cool cause, ante up my graphic design/art skills, techniques and visual problem-solving skills and a way to add to my portfolio of work! As a serious artist, you should always want to add work to your ‘visual resume’. I feel I must mention, to further give weight to the fact I am a professional artist, that I was paid for this project.
When: This was created last year.
How: Of course I used the inescapable (what artist would want to escape it, though? It’s a playground for tech-minded artists!) digital art drug called Adobe CS (Creative Suite, in this case CS5) to produce this. Photoshop and a nice dosage of flourishes from Illustrator! I also used a high volume of my own inspiration and imagination COMBINED WITH what the client wanted. That last part is of utmost importance: WHAT THE CLIENT WANTED. I could use my personal approach to art all day, but if it isn’t what the client wants, it is not going to work. So there is a delicate line between gleeful success and utter, crappy failure: try to give the client what they desire MIXED WITH your own signature approach to a visual problem…or fail. Like MEGAbomb nuclear fail.
The client wanted the logo to do these things: be about women, girls and be serious, yet have a whimsical element to it. And she wanted the logo to have these things: the acronym, the title (which is under the acronym), young girls (representing the mentorees), a senior woman (representing the mentorers), pink, brown, and some sort of whimsical or light-hearted element.
I already knew I would enjoy working all of this out…once I got past the figures, anyway. The thing is when you are utilizing figures (the young girls in this case) and having to edit them in Photoshop, that is quite a bit of work to resize, cut, mask things and so forth. It can discombobulate your progress if you do not have a method and patience to carry it out. You will end up with figures that have jagged edges or background still attached that should have been cut out or other unpleasant visual ruinations. It is FAR from a clip-art situation. Reminds me of a logo I did not too long after this one and it was…let’s be honest: HELL! It was a great deal of spatial and elemental problem solving…made math problems look like making a sandwich.) But the client ended up pleased and paid the remainder of my fee. But that is another art analysis down the road. Back to this one! So, I came up with a logo that had all the elements the client wanted…and balloons for the whimsical part. And no old lady. Just a lot of girls in silhouette (no features, just the forms) and balloons and the acronym, title formed to fit the inside lines of a circle. That description looks NOTHING like the image above, right? That’s because what I just described was actually the FIRST sample. The SECOND sample IS that image above. I emailed her the 1st sample. She liked it, but wanted me to try another look. She suggested I just have a young girl and a woman. So, I went to town with my imagination: no more cavalcade of girls. Just a a lone girl’s head and a woman’s head both in profile, changed the title (no more fit to a circle). I made sure that the acronym (“LEGASC”) stood out and that the subtitle, though smaller in size, also had an important visual role. And instead of balloons I did the butterflies. I was trying to think: “What is something girly without being corny?” I came up with butterflies. Feminine and beautiful and sprinkled about for the whimsy the client wanted. All without being too playful. I emailed her that one. She liked that one. But she said the woman’s head was not looking elderly enough. So I found a granny-looking head, altered it from what it was, edited it and that was that. I even added the pearls around her neck. Those weren’t there before. I then emailed it as a final piece.
She had a panel of young girls, whom are mentored at her non-profit, vote on the two samples. Personally, I despised the 1st one for it did not look polished enough. It was not my greatest graphic work and was nowhere near the 2nd sample, which had more refinement and professionalism. The 2nd sample also had the perfect balance of whimsy and seriousness. The 1st one was too playground-y. But she preferred THAT one! Still, I kept my opinion to myself (as the client’s wishes win over the creator’s). I waited for days, hoping the vote would be for the 2nd sample. I went through APS (Artist Pride Syndrome): hoping they would choose the one I felt represented my skills better or risk embarrassment for eternity! And when she called me, my preference won! The 2nd sample was the victor. I was happy; no eternal shame. And more importantly, the client was happy, too. She grew to like that one.
Note: The client was pleased with this logo, but one thing I did not realize was that I did not create it on a transparent background, but I did it on a solid background. So, for example, if the logo should be re-produced on a pink shirt, it will have a white square behind it instead of the pink of the shirt. The client let me know of this and I have to resolve that somehow as I have flattened the image! In graphic design speak, a flattened image means fixed. In much simpler speak, a flattened image means difficult as hell to edit. But I can do it. I have a duty. I made sure to work on a transparent ground for the next logo I created for a client. Didn’t wanna go through that, again (lesson learned)!
Thanks for reading this post and please do view my other posts and also pages in this blog!
If you or anyone you know is in need of a logo or branding, contact me!: firstname.lastname@example.org! Type “Logo Request” in the Subject bar. Thank you!
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